The Sydney Opera House is one of the most Instagrammed sites in Australia. Yet only 1 in 8 people who visit ever go inside.
That's massive problem if you have 7,000 seats to fill each day.
Throughout the summer, we used real-time video invites to invite Instagram, who took a photo of the Sydney Opera House, to #comeonin.
Filmed and edited over the course of a month, the final output of over 25 different social videos of each users experience proved to be a huge success for the team at Sydney Opera House. Not to mention striking gold at Cannes!
Agency: DDB Sydney
Creatives: Trong Ronakiat, Shane Geffen
Creative Directors: Pete Galmes, Shaun O'Connor
Chief Creative Officer: Toby Talbot
Content Director | DOP: Robert Crispe
DOP | Editor: Fraser Kelton
TV Producer: Anna Wright-Hands
Production Coordinator: Isabella Harris
Head of Integrated Content: Sevda Cemo
Executive Digital Producer: Sora Nobari
Group Account Director: Mandy Graham
CANNES LIONS 2016
Gold Lion - Mobile: Technology, activation by locations
Silver Lion - Mobile: Social, Content for User Engagement
Silver Lion - Mobile: Social, Co-creation & User Generated Content
Silver Lion - Mobile: Social, Targeted Communications
Silver Lion - Direct: Digital & Social Response / Real Time Activity
Bronze Lion - Direct: Digital & Social Use of Social Platforms
Bronze Lion - Promo & Act: Digital & Social response / Real Time Activity
Bronze Lion - Media: Digital & Social Use of Mobile
Bronze Lion - Media: Sectors, Travel, Transport & Leisure